Privacy Policy

1. Introduction

Tailo ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dog behaviour analysis platform and related services (the "Service").

Please read this Privacy Policy carefully. By using the Service, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, and password when you create an account
• Early Access Signup: Name, email address, dog's name, and optional dog photo
• Video Content: Videos and images of your dogs uploaded for analysis
• Communications: Information you provide when contacting us for support

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on the Service
• Device Information: Browser type, operating system, device type
• Log Data: IP address, access times, referring URLs
• Session Information: Anonymous session identifiers for analytics

2.3 Information from Third Parties

We may receive information from third-party services you connect to your account, in accordance with their privacy policies.

3. How We Use Your Information

We use the information we collect to:

• Provide the Service: Process video uploads and deliver AI-powered behaviour analysis
• Improve the Service: Analyse usage patterns to enhance features and user experience
• Communicate: Send service updates, respond to enquiries, and provide support
• Early Access: Manage waitlist and notify you when the Service becomes available
• Security: Detect and prevent fraud, abuse, or unauthorised access
• Legal Compliance: Comply with applicable laws and regulations

4. Video Content and AI Processing

When you upload videos for analysis:

• Videos are securely transmitted and stored using AWS S3 cloud storage
• Videos are processed by Google's Gemini AI to analyse dog behaviour and stress indicators
• Analysis results are stored in our database and associated with your session or account
• Videos are retained on our servers unless you submit a GDPR data removal request

AI Training and Research

By uploading videos or images to Tailo, you consent to this content being used for AI model training and research purposes. Your uploaded content may be used to:

• Train and improve AI models for dog behaviour recognition
• Conduct research into canine stress indicators and welfare
• Develop better tools for understanding dog behaviour

This research helps us improve the accuracy and capabilities of our behaviour analysis service while contributing to the broader understanding of dog welfare.

5. Cookies and Tracking Technologies

5.1 What We Use

• Session Cookies: Essential for Service functionality and user authentication
• PostHog Analytics: We use PostHog for product analytics to understand how users interact with the Service

5.2 PostHog Analytics

PostHog helps us understand:

• Which features are most used
• How users navigate through the Service
• Where users encounter issues
• General usage patterns (anonymised)

PostHog data is processed in accordance with their privacy policy. We do not sell analytics data to third parties.

5.3 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect Service functionality.

6. Data Storage and Security

6.1 Where We Store Data

• User Data: Stored in secure databases with encryption at rest
• Video Content: Stored in AWS S3 with server-side encryption
• Analytics: Processed by PostHog's secure infrastructure

6.2 Security Measures

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for stored data
• Access controls and authentication
• Regular security assessments

While we strive to protect your information, no method of transmission or storage is 100% secure.

7. Third-Party Services

We share data with the following third-party services:

These services have their own privacy policies governing their use of your data.

8. Data Retention

We retain your information for as long as necessary to:

• Provide the Service and maintain your account
• Comply with legal obligations
• Resolve disputes and enforce agreements

Specific retention periods:

• Account Data: Retained while your account is active, deleted upon account closure or GDPR request
• Video Content: Retained indefinitely for AI training and research purposes unless you submit a GDPR data removal request
• Analytics Data: Retained for 2 years in anonymised form
• Early Access Signups: Retained until Service launch or you request removal

To request deletion of your data, including any uploaded videos and images, please contact us at maria@tailo.dog with the subject line "GDPR Data Removal Request". We will process your request within 30 days.

9. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Portability: Request your data in a portable format
• Objection: Object to certain processing of your data
• Restriction: Request limited processing of your data
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us at maria@tailo.dog.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States (AWS infrastructure) and other locations where our service providers operate.

We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required.

11. Children's Privacy

The Service is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by:

• Posting the updated policy on this page
• Updating the "Last updated" date
• Sending email notification for material changes (if you have an account)

Your continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: maria@tailo.dog

For data protection enquiries in the UK/EU, you may also contact your local data protection authority.