Built by dog lovers, for dog lovers

We're here to help dogs live healthier, fuller, longer lives - by helping the people who love them understand what they're really saying. It started, like most good things do, with two people and their dogs.

Maria with her rescue dog

Founder

Maria Makarova

Tailo was born from Maria's firsthand struggles training rescue dogs with behavioural issues. Having experienced the challenges that can lead owners to surrender their pets, she knew there had to be a better way. With over 10 years of experience in AI and digital innovation, Maria set out to build the tool she wished she'd had.

Dan's rescue dog enjoying a belly rub

Co-founder & CTO

Dan

An experienced software and AI engineer with over 20 years of delivering high-quality digital products, Dan rescues and fosters dogs alongside building Tailo. He previously scaled an AI startup to 10,000 users and brings deep technical expertise in building products that work at scale.

The problem we're solving

Miscommunication between dogs and their owners causes stress, costly behaviour problems, and in too many cases, surrender. Every dog has a story - but most of us were never taught to read it. Tailo bridges that gap.

300+

dogs rescued and rehomed every day across UK shelters

25%

surge in dog abandonments reported by the RSPCA in 2025

81%

of owners fail to recognise when their dog is stressed (Dogs Trust)

How Tailo works

Grounded in science

Tailo's analysis engine is built on peer-reviewed research into canine body language and stress indicators. It identifies subtle signals that even experienced dog owners often miss - from lip licking and whale eye to more nuanced postural shifts that indicate discomfort or anxiety.

Private by default

Your dog's videos and health data stay private and secure. We use end-to-end encryption for video uploads, store data on UK and EU servers, and never sell your information to third parties. You retain full ownership of all your data, and can export or delete it at any time.

More than an app

Tailo is a mission as much as a product. A share of subscriptions supports shelters, and our rescue plan helps rehome dogs faster using behavioural insights. We believe that understanding dogs better leads to fewer surrenders, stronger bonds, and happier lives - for dogs and their people.

Longer term, we're working towards a sustainable, green-energy-powered dog sanctuary committed to Net Zero practices. As Tailo grows, we want to create real-world impact for the dogs who need it most - not just through technology, but through direct care and support.

The dogs behind Tailo

Everything we build is inspired by our dogs - Chiqui, Riley, George, Molly, and Lilly. They're the reason Tailo exists, and they remind us every day why this work matters.

Join the Tailo Community

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